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Najla Semaan Mazboudi
Managing Director


SPOTON Media Services and Events has over 30 years of combined experience in delivering creative, customized and innovative marketing solutions for today’s dynamic and constantly evolving media landscape.

Based in Dubai and founded by Najla Semaan Mazboudi who is a media professional with almost three decades of experience in media, marketing and event management, SPOTON connects with customers through the provision of engaging and informative events, PR initiatives and media campaigns with strong partnerships throughout the Middle East and Europe.

SPOTON’s goal is to help clients gain that vital competitive edge and enable them to become leaders in their respective markets. The company’s portfolio of services includes Digital Marketing, Website Services, Social Media Services, Social Media Integration, Corporate Events, Exhibition and Conferences, Product Launches, Gala Dinners, Training and Workshops and Production Services, to name just a few.

The company also runs its own highly regarded Digital Media Forums and MENA Digital Awards, which take place each year and have become established as must-attend media events in Dubai, Cairo and Jeddah.

Our Awards

MENA Digital Awards 2023

MENA Digital Awards Winners
MENA Digital Awards Winners
MENA Digital Awards Winners
MENA Digital Awards Winners
MENA Digital Awards Winners
MENA Digital Awards Winners

MDA-The MENA Digital Awards (MDA) is a bespoke awards show whose purpose is to promote digital innovation and media in the MENA region. It is the first awards show to both honor digital efforts and be based from the region for the region.Coupled with the Digital Media Forum (DMF), the MDA offers the ideal platform recognize excellence in the use of digital technologies and media and honor the people and brands behind this progress that takes the communication industry to the future. The DMF and MDA are the brainchild of Mrs. Najla Mazboudi, the well-known 30 year communication and media veteran and renowned figure in MENA. The MDA is guided by international standards in the judging and award processes to ensure only the best work is recognized.Entry categories allow for all forms of technical and creative digital work from any communication discipline to be entered. Moreover,given the nature of digital, results and impact play an important role in the success of the entry and naturally solidify the validity of digitalas a worthy marketing channel.The MDA ensures that the jury is comprised of international and well known digital experts. It is also the only award show with an officialindependent “audit” partner. Participation is open to all digital players from client to agencies to producers. Any entity with valid digitalwork that aligns with the entry categories is encouraged to participate and let their work be known.The first MENA Digital Awards Ceremony was held on April 2014.

The Digital Media Forum is an annual and regional conference inaugurated in 2012 in Dubai – UAE and replicated in Cairo since 2014. Founded by SpotOn Media Service and Events.DMF has already established itself as a must-attend event for anyone with a vested interested in the region’s ever evolving digital landscape.DMF offers its members a chance to meet and learn from some of the world’s leading digital and tech advocates.DMF is a promising event that offers wide range of professionals in the digital marketing and media industry.This is the digital conference you can’t afford to miss!DMF is much more than a conference or a meet-up. It is a connection!

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It has been a pure pleasure to be part of the MENA Digital Awards jury for several years, and I am impressed of the level of digital innovation and use of digital media in the region. It warms my hearth to see an increasing number of entries, being able to challenge the brief they are given by their clients. Looking beyond the short-term performance effects of campaigns, and instead gathering powerful insights that help them develop creative and sustainable solutions for both their clients and the communities they target. The balance of being able to think long term, and act on a short-term basis is difficult. Those who succeed on the other hand, creates award winning work with much greater impact.

Ben Christensen

Ben Christensen

Strategy Director / Senior Partner AntiDiffer

I highly enjoyed judging some bar raising entries across multiple pillars. The entries showcased some advanced skills and well thought of work. Many of the entries were fueled by experimental strategies
and tactics and were data-driven. Also glad to see the increase of digital agencies and talents participating in the awards. This is a testament of a promising industry for many years to come.

Mohamad Itani

Mohamad Itani

What really stood out in the entries was how strongly the Marketing strategy ran through the creative execution of the campaigns. The best campaigns had an approach that was powered by data, and that made participation easy, in a way that took advantage of people’s natural behaviours on social media.

Paul McCrudden

Paul McCrudden

Paul McCrudden

Building digital design products with love and attention to details.

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